[Melbourne, FL] — [May 8, 2025] – TrueTMS, the modern SaaS transportation management system built for growth-focused carriers, today announced a strategic partnership with efRouting, the first productivity platform built specifically for small to midsize trucking companies that operate in the spot market. This integration embeds efRouting’s advanced route optimization and market intelligence tools directly into the TrueTMS platform — creating one powerful, seamless workflow for finding, planning, and executing profitable trips.
For years, smaller carriers have had to patch together solutions across multiple platforms to plan loads, assess lane profitability, and streamline dispatch. With this new partnership, TrueTMS users can now access real-time market trends, rate insights, lane quality data, and multi-day route optimization — all without ever leaving their TMS.
“This partnership is about empowering the carriers who are often overlooked by legacy systems,” said Gino Carnevale, VP of Sales and Strategic Partnerships at efRouting. “Now, a dispatcher running 5 trucks has the same strategic capabilities as a fleet with 500 — directly inside TrueTMS. It’s about giving them the clarity and leverage they’ve never had before.”
The integration delivers more than visibility, it enables action. Carriers can make faster, smarter decisions to maximize revenue and reduce deadhead miles. In addition to embedded access within TrueTMS, all users will receive a $95/month discount of efRouting’s full suite of tools, enhancing the value for growth-focused fleets.
“This is not just an integration; it’s a partnership grounded in shared purpose,” said George Thellman, Director of Business Development and Strategic Relations at TrueTMS. “We’re both committed to helping carriers run more efficiently, compete more effectively, and grow with confidence. Bringing efRouting into TrueTMS is a huge step forward for our users.”
The two companies believe that technology should work with carriers, not overwhelm them and this partnership reflects that philosophy.
“At efRouting, we’re focused on giving small and midsize carriers an edge in a tough market,” said Carlos Otero, CEO and co-founder of efRouting. “By integrating directly into TrueTMS, we’re making it easier for them to stay profitable, stay loaded, and stay in control.”
The efRouting integration is available now to all current and new TrueTMS users.
About TrueTMS
TrueTMS is a modern transportation management system designed specifically for small to midsize carriers. It helps streamline operations across dispatch, planning, billing, and more — all in a single platform built to scale with your business.
About efRouting
efRouting is the first productivity platform purpose-built for small to medium-sized trucking companies operating in the spot market. With advanced route optimization, real-time analytics, and fuel planning tools, efRouting empowers carriers to run smarter and more profitably.
Media Contact:
[George Thellman]
[[email protected]]
[truetms.com]
[Gino Carnevale]
[[email protected]]
[efRouting.com]
